Friday, July 08, 2005

Concept of the day

paranomastic image

As in Jakobson on "I like Ike":
Both cola of the trisyllabic formula ‘I like /Ike’ rhyme with each other, and the second of the two rhyming words is fully included in the first one (echo rhyme), /layk/ -- /ayk/, a paronomastic image of a feeling which totally envelops its object. Both cola alliterate with each other, and the first of the two alliterating words is included in the second: /ay/ — /ayk/, a paronomastic image of the loving subject enveloped by the beloved object. The secondary, poetic function of this electional catch phrase reinforces its impressiveness and efficacy.


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